Roadshow

18/04/2014 00:24

What is roadshow?

Roadshow is a program comprising a series of marketing events that companies organize at multiple locations to generate interest regarding a subject that they want to promote. It could be about new products/services targeted at customers, new investment offerings (IPO etc.) targeted at investors, new social initiatives targeted at the community and so on….

The road show is intended to generate excitement and interest in the issue, and is often critical to the success of the offering. Road show events may attract hundreds of prospective buyers interested in learning more about the offering. The events may include multimedia presentations and question-and-answer sessions with several of the company's officers present. Many of today's companies take advantage of the Internet and post versions of road show presentations online.

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